Media Meritocracy

Why should your business get involved in Social Media in 2009?
Media Meritocracy.

Getting on TV, radio, and in-print in any substantial way is expensive which has meant that gaining a share of attention has been a game of who spends wins. Now, this year, 2009, you can be your own publisher and broadcaster. You can run ‘Channel You’ 24/7. All for a lot less than any significant media spend would have cost.

What is going to matter now is the quality of your content, are you adding value? Have you given a potential viewer/reader a reason to stick around? Or are you trying to stuff your marketing message down their throat (or your tongue as Chris Brogan put it in his amusing analogy)?

Big companies with large budgets do not have a monopoly on good ideas, on content, in fact they can’t compete with you if you are creating unique compelling content that is true to who you are and what you do. How can they? They’re not you.

I think we are entering the era of Media Meritocracy where the size of your budget will not be important as the size of your brain.

(image by joestump)

Show us the money.

Interesting piece from Joseph Jaffe regarding the spend on experimental media taking a hit (or not) in this economic climate. Whilst he hates the terms Web 2.0 and Social Media we’ll forgive him this in light of giving us another thoughtful piece! (Hey I like those terms because it makes it a hell of a lot easier to move beyond the blank faces or unconvincing nods when you say ‘Digital Strategy’).