More than reporting on what you had for lunch.

A recent article in the Financial Times quotes findings from a report by phone operator O2 summed up in the title “Small Businesses find big value in Twitter”.

The part that stuck out for me;
According to O2’s survey, 16 per cent said they had saved more than £5,000 on marketing and recruitment costs, while almost a third had saved more than £1,000 since joining Twitter.

These are not unsubstantial sums for a small business. It will be interesting to see further reports that put a dollar value to Twitter activities, whilst this one refers to marketing and hiring costs I think a far larger figure would be that of referral value passed through Twitter. I have already passed three or four business referrals through Twitter that have converted into business for the parties involved and find giving referrals an easy way to add value to your network.

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