Show us the money.
Interesting piece from Joseph Jaffe regarding the spend on experimental media taking a hit (or not) in this economic climate. Whilst he hates the terms Web 2.0 and Social Media we’ll forgive him this in light of giving us another thoughtful piece! (Hey I like those terms because it makes it a hell of a lot easier to move beyond the blank faces or unconvincing nods when you say ‘Digital Strategy’).
