Ubiquity

Think you’re not a ‘heavy’ internet user?

Think your target markets don’t use the internet a lot?

Try to go for one full week with no connection, then decide how much you use the net.

In my net deprived state I have been (obsesively) asking people about their net useage and pretty much everyone with a teeny bit of reflection realises how dependent they are upon it for information. I know this sounds blindingly obvious but many many people over a certain age don’t consider themselves regular internet users yet their habits would suggest otherwise.

Don’t ever doubt that your target market is on-line and looking for who is going to solve their problem. Are you there to meet them?

(Image by Paul The Wine Guy)