I freely admit that some of the things I have said that people think are smart (hey it happens) have indeed come from David Meerman Scott – but I always attribute so that’s ok. He has written several books about marketing using the internet, and, when I get around to setting up a book section you’ll be able to order them here through Amazon and pay me a few cents!
I was fortunate enough to be given an autographed copy of David’s book ‘The New Rules of Marketing & PR‘ by a friend who had the pleasure of hearing David speak and meeting him. Part of the very nice personal inscription he wrote really struck me at the time – ‘On the web you are what you publish’. To me this really encapsulated the power of what Social Media and the Web can be for smart SME’s – it is their opportunity to really compete against large companies in a Media Meritocracy.
He has just released another free e-book ‘Lose control of your marketing‘, and he has a new book coming out this year called World Wide Rave.
Why do I mention this?
Because David writes really useful actionable stuff around Social Media, he provides great case studies of how people are using the web and social media, and he gets you thinking very deeply about what you can do.
And, if you look carefully on the World Wide Rave blog you’ll see a handsome man with a Husky.
I have finally created a page with the Social Media books I recommend.