Social Media Plan

Like any new strategy you undertake within your business putting a Social Media Plan in place and understanding why you are doing something is going to give you a greater chance of success. This is particularly so with Social Media where the costs to entry are very low and as a result businesses rush in because of a panic that they may be missing out; yet they have no clear idea of why they are doing it.

Your Social Media plan should include these three actions:

1. Listen (what are people saying about you? what conversion is going on around your industry? what do people really think about your product)

2. Engage (dive into the conversation)

3. Measure (how did you go?) Don’t stress, this isn’t a land grab, you’re not going to miss out if you pause for a moment to get a solid plan in place. Think of it like this: Would you put a sales representative out on the floor who didn’t have any kind of sales strategy for dealing with customers, who figured he’d just go stand out there and hope for the best?

How PABA helps define your Social Media strategy:

Social Media Strategy Consultancy
Attendance at your Social Media strategy planning meeting to consult on the development of your strategy. Up to 4hrs on-site.

Social Media Strategy Development
Includes initial meeting, on-site briefing with key stakeholders, market research, competitor analysis. Development of content approach, action plan and tool kit. *price will vary depending on the scope of the campaign to be designed, please contact us to discuss your specific needs.