Digital Strategy

Your website, Social Media presence, SEO activities, and PPC campaigns need to be integrated and work in harmony. All too often we see clients with a website that has no clear objective wanting to bolt on a Facebook page and a Twitter account because that’s what everyone else is doing.

We take you back to first principals and ask the often uncomfortable questions:

Why do you have a website in the first place?
What is it supposed to do?
And is it delivering on that?

Then we have to understand your business, your competitive environment, and your objectives before we can start to talk sensibly about what your online presence should look like. If you have developed your online presence without asking these questions then you might be wasting time and possibly losing business.

How PABA Media helps define your digital strategy:

Digital strategy development 
includes initial meeting, on-site briefing with key stakeholders, market research, competitor analysis. Development of content approach, action plan and tool kit.

How PABA Media helps implement your digital strategy:

Here are just a few things we manage for our clients:

- ADVANCED Facebook campaigns (way beyond just a facebook page with some comments and a profile pic)
- Content creation (from ongoing advice on your written content factoring in Google to video)
- Online brand reputation monitoring
- Website builds, refurbishments, reviews
- PPC (Google advertising)
- Electronic newsletter creation, delivery, analytics
- Google analytics reporting, keyword tracking.

Please contact PABA Media to discuss your specific needs.