Met yesterday with the Marketing and Sales departments of a company looking for cost effective ways to market themselves. The members of the team were very keen to look at what social media could do for them but the entire conversation had a huge shadow lurking over it….a reluctant CEO. We ended up with a [...]
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As bandwith continues its inexorable downward cost video will become more and more predominant on websites, but is it as effective and engaging as people (such as myself) would have you believe? According to Avelyn Austin at Search Marketing Sage it is. They conducted a landing page test with Video and a White Paper and [...]
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