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Please be patient as we rework this site. The new theme is ‘Massive News’ from Press75. We’re making cunning plans for the direction this will all go in. (Image by: docman)

Video for on-line lead generation.

Video for on-line lead generation.

As bandwith continues its inexorable downward cost video will become more and more predominant on websites, but is it as effective and engaging as people (such as myself) would have you believe? According to Avelyn Austin at Search Marketing Sage it is. They conducted a landing page test with Video and a White Paper and [...]

Getting the Boss on-board

Getting the Boss on-board

Met yesterday with the Marketing and Sales departments of a company looking for cost effective ways to market themselves. The members of the team were very keen to look at what social media could do for them but the entire conversation had a huge shadow lurking over it….a reluctant CEO. We ended up with a [...]