Getting the Boss on-board
Met yesterday with the Marketing and Sales departments of a company looking for cost effective ways to market themselves. The members of the team were very keen to look at what social media could do for them but the entire conversation had a huge shadow lurking over it….a reluctant CEO. We ended up with a plan to present some small scale initiatives as test runs – a perfectly good result, however I do wish I had walked in with this post “5 ways to help your CEO embrace Social Media” by Mandi.
There’s also this excellent video from AdAge where Josh Bernoff of Forrester Reserach quotes P&G saying their SM campaign ‘Being Girl’ is four times as effective as traditional ad spend. P&G are notorious measurers of everything so if they say it, I believe it.
(pic by Sebastián-Dario)
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.