Look at this picture. It’s a wall of coffee cards at a cafe around the corner from us.
I was staring at it today and realised ‘this is social media’. It may look like a plain old loyalty program (buy 6 get one free) but what distinguishes this in my mind is a couple of things;
- everyone has their name on thier card, and can see everyone elses, and if you go there a few times you’d like to see your name up there also so you feel part of the group.
- the cards facilitate conversation between the cardholders.
- there is a triple value add, first: I’m hopeless with remembering to carry these cards when I need them, second: I get a free coffee, third: I get to feel like a part of this small community and given that we only moved down here six months ago this one is not inconsiderable.
So to me it looks like social media before we started calling it social media.
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