A recent article in the Financial Times quotes findings from a report by phone operator O2 summed up in the title “Small Businesses find big value in Twitter”.
The part that stuck out for me;
According to O2’s survey, 16 per cent said they had saved more than £5,000 on marketing and recruitment costs, while almost a third had saved more than £1,000 since joining Twitter.
These are not unsubstantial sums for a small business. It will be interesting to see further reports that put a dollar value to Twitter activities, whilst this one refers to marketing and hiring costs I think a far larger figure would be that of referral value passed through Twitter. I have already passed three or four business referrals through Twitter that have converted into business for the parties involved and find giving referrals an easy way to add value to your network.
(NB – the full article is behind a free registration page)
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This site is a load of bollocks.. there’s nothing on here that says anything
Sorry you don’t find it your liking Steve, what specifically would you like to see/were looking for?
So Paul, what’s your Twitter name then, so we can follow you?
Hi James, how are you? It’s mrpaulb
This topic is quite trendy on the Internet right now. What do you pay attention to when choosing what to write about?
Your audience – who are you writing for? What outcome do you want from your writing? I think the more narrow the focus you can give your work the easier it is to come up with relevant content.