Social Media is unique.
Read enough Blogs and articles about Social Media and you will come across a coterie of commentators that take umbrage at the term ‘Social Media’ – they argue it’s just media, that adding Social is part of a plot for trend jumpers to cash in on a self created fad.
I think they are wrong.
Having come from a background as a TVC Director my experience has made it very clear that Social Media is a creature unto itself for one very simple reason;
Anyone can take part.
Anyone can create, publish, and distribute media like never before in history.
Anyone can comment on those creations and start a dialogue.
The only dialogue I used to have with media was yelling at the television, mostly during sport, or ‘A Current Affair’.
Apart from that I made ads that could only be made and shown by people with very deep pockets.
This fundamental shift in access warrants the definition of this form of media as distinct from what we have been used to. Whilst there are many common characteristics with ‘heritage’ media the differences are not trivial. I’ve covered this before with Media Meritocracy and I do tend to bang on about it because I think it is what is the most exciting thing about this form of media – it’s about what you’ve got to say, not what who can afford to be heard.
(Photo by Ahmed Rabea)
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