Don’t make it hard for your potential customers.
As mentioned previously I take part in a weekly networking group and this year we are changing venues. An email came from our chapter president that we are moving to a place called the EQ Bar at the Arts Centre with views over the Yarra. Sounds nice so I thought I’d check it out on-line.
After finding them I clicked on the gallery page link and was promptly asked to click another link to get to the images…mildly annoying.
Clicked on that link and this is what greeted me:
I have to be a ‘member’ to see your venue?
Why would I hand over my personal details when I have had no contact with you yet and I am using your website to do some background research?
The only explanation I can come up with is they want to build their database – nothing wrong with that, but don’t you think you’d have a better chance of doing that with say, oh, the people who have actually come to your venue and experienced your business first hand?
If you do want to build a list of prospective clients on-line then what are you going to offer me in return for my personal information, apart from the privilege of seeing photos of your venue?
There are plenty of mailing lists I have joined on-line, however it has always been after I have had a positive experience of the product or service on offer.
EQ Bar – I’m happy for you to permission market to me once we know each other, but if I fill in that form now I fear that all I am going to get is:
(Photo of Spam by Grumbler %-|)
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