Why you will waste money on SEO this year.
SEO is the buzz word du jour amongst business people I speak to in Australia right now. Given the current economic situation SEO has been bumped way up the list of priorities for people as they work to wring every last bit of benefit from every single dollar that goes out the door. For most of you it will be a waste of time.
Why?
Because once you’ve had your copy written to maximise key words yet still read like a human being, paid for a bucket of links, got your page rank up to 6 or above, submitted to directories, optimised url’s and everything else your SEO expert asks you to do you will turn around and see that so has everyone else. In 2009 it’s the price of entry
So what can we do?!
Don’t panic.
Take a deep breath.
It’s pretty simple.
Add value by creating content worth consuming.
Content that shows off why someone would want to buy from you (no, not advertising -though it does have its place).
Content that engages or forms the basis of a community.
We are now in the age of Media Meritocracy and you have access to better, cheaper, easier to use tools and people for content creation than at any time in history. Oh, and by the way, all this stuff done well and in concert with your other SEO stuff will send you through the roof.
SEO is important. But stopping at just SEO is like launching a new car on the market and stopping at giving it four wheels.
(Image by: 3dom)
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I’ve always wondered about this myself Paul!! surely with everydone ‘doing it’ there can’t be any promises anymore? I like the new car reference btw..
Thanks for your comment Simon. As for promises – well the reputable SEO people I have dealt with just wont make outlandish promises. However, I have seen a business in Richmond that have a sign out front of their premises guaranteeing #1 Google Spot, I don’t see how someone can guarantee something like that unless it’s in such an obscure area that you can waltz in and grab it.
As to everyone maximising SEO, the competitive advantage you can keep is creating great content that lots of people will link and refer to…doesn’t sound exciting, no magic bullet, plenty of consistent work required.