Great example of Social Media at work
Wednesday night I had the pleasure of taking part in a Geelong Chamber of Commerce panel discussing using the internet for business. One of the panelists was Raqual Ricardo from Chandon Craft.
It was fascinating listening to Raqual describe how they started a blog as a temporary measure whilst waiting for the website to go live, and then found they could not do without it.
The blog focuses on giving as much information as possible to their core client base, women 30 – 50’s, not seen as your traditional computer users. Raqual spends about thirty minutes a day updating, and if she skips a day people who come in comment on the fact that there was no post – talk about an engaged user group!
As you look through their content, their commitment to publishing, and that fact that they have been building this blog for some time it is as if they have ticked off every principal you hear discussed about how to go about building an audience through SM. All done by focusing on what adds value for their customers, and they are reaping the rewards each day.
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Great case study, small regional business, all it takes it some useful content (something that is useful to their customers) and commitment. Doesn’t need to be clever, intelligent, provocative content! by the time you think of something ‘clever’ to say for every post it becomes a pain, well done Chandon Craft, you have just written what you know and love.
You touch on what a lot of people miss when they worry about content – you’ve probably forgotten more about your industry than your customers will ever know, so there should be plenty you can publish that THEY (not you or your peers) will find informative and useful.
[...] what you add to their day is worth far more than a larger mostly disinterested inactive group. Chandon Craft has a small audience that reads their blog every single day and is an active customer [...]