I’ll chat to Kev about it.

Our PM Kevin Rudd is on Twitter.
As is the leader of the opposition Malcom Turnbull

The PM’s page is restrained whilst Mr Turnbull’s is a riot of pics, not unlike a Myspace profile. Neither are prolific tweeters at this stage.

How much of a cue are they taking from the Obama Campaign and the way they engaged with younger voters through social media? The PM was active online in the last election campaign, and both parties are stepping it up a notch now.

Mr Turnbull seems to be responding to a number of tweets directed to him whilst the PM, at this stage, is using it more as a broadcast tool. The PM however does instantly follow you back, and has a direct message channel available.

Now I certainly don’t think the PM is sitting at his laptop watching the DM’s roll in, but someone is. Unlike sending snail mail which feels as though it would merely bounce from desk to desk somewhere in Canberra, with the DM option you do feel like you have a more tangible connection to the PM’s office. This is a strangely exciting feeling…I could have a chat with Kev (well, one of Kevs staffers).

Does it get much more Aussie than this? The common bloke can jump on-line and get the ear of the PM, or the leader of The Opposition.
I love the internet.

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