April 5, 2009
A recent article in the Financial Times quotes findings from a report by phone operator O2 summed up in the title “Small Businesses find big value in Twitter”.
The part that stuck out for me;
According to O2’s survey, 16 per cent said they had saved more than £5,000 on marketing and recruitment costs, while almost [...]
March 6, 2009
I’m finding myself saying this a bit lately. Not out of any need to be overtly critical but in answering a fundamental question – why does your business have a website? I see a lot of sites that are built purely with the objective of having a net presence instead of really thinking it through [...]
February 3, 2009
We spend a lot of time thinking of ways to ‘value add’ – to provide that defining extra bit on top of normal service so as to stand out and really make a difference. It is now second nature for most people to be looking for ways to add value. It is the new normal.
But [...]
January 21, 2009
For those who don’t spend the stupid number of hours that I do on-line there has been a bit of brou-ha-ha in Australian marketing/adverising circles in the last couple of days because of a fake marketing campaign.
It all starts here:
The ’story’ was picked up by mainstream media however from early on web observers were crying [...]
January 19, 2009
As mentioned previously I take part in a weekly networking group and this year we are changing venues. An email came from our chapter president that we are moving to a place called the EQ Bar at the Arts Centre with views over the Yarra. Sounds nice so I thought I’d check it out on-line.
After [...]
really like your blog, nice tips and informative, do you have twitter account? so i can join you
Thanks, it’s @mrpaulb