ROI from Gary Vaynerchuck

More than reporting on what you had for lunch.

April 5, 2009

A recent article in the Financial Times quotes findings from a report by phone operator O2 summed up in the title “Small Businesses find big value in Twitter”.
The part that stuck out for me;
According to O2’s survey, 16 per cent said they had saved more than £5,000 on marketing and recruitment costs, while almost [...]

Rebuild your website

March 6, 2009

I’m finding myself saying this a bit lately. Not out of any need to be overtly critical but in answering a fundamental question – why does your business have a website? I see a lot of sites that are built purely with the objective of having a net presence instead of really thinking it through [...]

Count and convince.

February 13, 2009

Two things to cover today:
1. ROI is a big issue for any activity undertaken by a business.
2. Not everyone has unbridled enthusiasm for Social Media, especially as it is all (relatively) new.
This morning through Twitter I was made aware of two posts covering this area in far more detail than I could ever hope two [...]

Value add

February 3, 2009

We spend a lot of time thinking of ways to ‘value add’ – to provide that defining extra bit on top of normal service so as to stand out and really make a difference. It is now second nature for most people to be looking for ways to add value. It is the new normal.
But [...]

Not all viral is good viral.

January 21, 2009

For those who don’t spend the stupid number of hours that I do on-line there has been a bit of brou-ha-ha in Australian marketing/adverising circles in the last couple of days because of a fake marketing campaign.
It all starts here:

The ’story’ was picked up by mainstream media however from early on web observers were crying [...]