What is Social Media?
From Wikipedia: “Social media are primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared [...]
Interesting stats
Universal McCann has written a couple of insightful reports with some interesting stats. This from the Wave3 report published March 08: Australia – Blog readership for on-line users has grown from 21% to 62%, an estimated 3.3 million blog readers in this country. Globally Blog readership has grown to 54% to 77%. An estimated 346 million people. The time [...]
Relax, it’s not rocket science.
Many of the business people I talk to about using the internet always tend to have slightly nervous look in their faces. They know something is happening but they’re not sure what. They know their kids are involved and they are not. They suspect there are opportunities but they’re not sure where. The thing we reassure them of is [...]
Video for on-line lead generation.
02 October 2009
As bandwith continues its inexorable downward cost video will become more and more predominant on websites, but is it as effective and engaging as people (such as myself) would have you believe? According to Avelyn Austin at Search Marketing Sage it is. They conducted a landing page test with Video and a White Paper and found [...]
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Getting the Boss on-board
18 August 2009
Met yesterday with the Marketing and Sales departments of a company looking for cost effective ways to market themselves. The members of the team were very keen to look at what social media could do for them but the entire conversation had a huge shadow lurking over it….a reluctant CEO. We ended up with a [...]
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Cobblers shoes.
13 August 2009
So I have recently plunged into the all too common Cobblers Shoes scenario – i.e. the Cobbler is so busy making shoes he has not time to make any for himself or his family. I’ve been working in the US on a job for Lonely Planet/Nokia which will on-line launch early Sept. Since getting home I’ve been [...]
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Social Media old skool style
15 June 2009
Look at this picture. It’s a wall of coffee cards at a cafe around the corner from us. I was staring at it today and realised ‘this is social media’. It may look like a plain old loyalty program (buy 6 get one free) but what distinguishes this in my mind is a couple of things; - [...]
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Firefighters get social
09 June 2009
I’ve recently completed my minimum skills training with the CFA, and whilst my firefighting contributions so far have consisted of getting to the station first for a call and forgetting the entry code, I’ve also discovered that the CFA has a terrific social media presence. It’s called CFA Connect. The CFA is one of the [...]
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Skype me
01 June 2009
Do you use Skype? When Skype first emerged many predicted the demise of crusty old telecommunications giants, and like most the breathless hyperbole around the web things have turned out a little differently than forecast. After initial forays into Skype my useage dropped back quite substantially because the people I wanted to connect with simply were [...]
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Seth Godin on social networking.
Added on 27 October 2009
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Having a focus purely on numbers makes sense in broadcast, here Seth Godin talks about why it doesn’t make sense in Social Media.
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