What is Social Media?
From Wikipedia: “Social media are primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared [...]
Interesting stats
Universal McCann has written a couple of insightful reports with some interesting stats. This from the Wave3 report published March 08: Australia – Blog readership for on-line users has grown from 21% to 62%, an estimated 3.3 million blog readers in this country. Globally Blog readership has grown to 54% to 77%. An estimated 346 million people. The time [...]
Relax, it’s not rocket science.
Many of the business people I talk to about using the internet always tend to have slightly nervous look in their faces. They know something is happening but they’re not sure what. They know their kids are involved and they are not. They suspect there are opportunities but they’re not sure where. The thing we reassure them of is [...]
Social Media old skool style
15 June 2009
Look at this picture. It’s a wall of coffee cards at a cafe around the corner from us. I was staring at it today and realised ‘this is social media’. It may look like a plain old loyalty program (buy 6 get one free) but what distinguishes this in my mind is a couple of things; - [...]
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Firefighters get social
09 June 2009
I’ve recently completed my minimum skills training with the CFA, and whilst my firefighting contributions so far have consisted of getting to the station first for a call and forgetting the entry code, I’ve also discovered that the CFA has a terrific social media presence. It’s called CFA Connect. The CFA is one of the [...]
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Skype me
01 June 2009
Do you use Skype? When Skype first emerged many predicted the demise of crusty old telecommunications giants, and like most the breathless hyperbole around the web things have turned out a little differently than forecast. After initial forays into Skype my useage dropped back quite substantially because the people I wanted to connect with simply were [...]
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More than reporting on what you had for lunch.
05 April 2009
A recent article in the Financial Times quotes findings from a report by phone operator O2 summed up in the title “Small Businesses find big value in Twitter”. The part that stuck out for me; According to O2’s survey, 16 per cent said they had saved more than £5,000 on marketing and recruitment costs, while almost [...]
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iPhone – steroids for Social Media?
23 March 2009
Last week Apple announced the impending update of the iPhone operating system. Watching the Apple video outlining the changes I found myself picking my jaw up a few times. The iPhone may be the thing that makes Social Media a mainstream phenomenon. 13.7 million phones sold last year. 800 million downloads from the App Store in [...]
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TV goes Torrent
09 March 2009
Yesterday Torrent Freak reported on Norwegian State TV embracing BitTorrent to distribute their own TV shows. There are a number of interesting things to note: NRK’s Erik Solheim is reported as saying,“With our own tracker we will get better statistics and gather important data about how this technology works.” Measurement “This type of distribution is reliable, cheap and popular [...]
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